Qiu Wei:

Chairman of Usunhome Group, Chairman of Usunhome Cultural Tourism Co., Ltd, Executive Member of National Committee of Industry and Commerce, Vice Chairman of Sichuan Provincial Federation of Industry and Commerce (Provincial Chamber of Commerce), Executive Dean of Institute of Arts of Sichuan University, Distinguished Professor of Academy of Arts of Sichuan University, Member of the CPPCC of Tibet Autonomous Region, Member of the CPPCC of Sichuan Province, one of the 2016 Top 10 Figures of China's Cultural Industry.

Guided by the philosophy of innovation driving, Usunhome Group adheres to the concept of being a content provider with cultural confidence, showing cultural treasures through cultural industry and confidence by good market performance. Usunhome Group takes both social impact and economical interests with the same consideration aiming to set itself as the pioneer enterprise in China’s cultural tourism industry.

The river-source seems to be pouring from the heaven, the water of the Yellow River travels thousands of miles until it reaches the East Sea. As a Chinese descendant with a deep affection for the country and nation, disseminating civilization and sowing the seeds of dreams in the whole country are my unceasing pursuit.

The great rejuvenation of Chinese nation cannot be accomplished without cultural prosperity. In today's world, international competition is becoming increasingly fierce, and cultural competition has emerged. To a certain extent, the influence of the culture belongs to the core competence of a country and a nation.

When our family members, friends and employees, radiant with delight, are busy with preparing for Valentine’s Day, Thanksgiving Day and Christmas Day, I find that those traditional festivals belonging to us such as Dragon Boat Festival, Chinese Valentine’s Day, Double Ninth Festival and other ethnic festivals are gradually weakened in the turbulent of international cultural impact. Similarly, a variety of national cultural quintessence and heritages become less popular with weakening influence and many skills and stories which spread throughout the ages seem to be disappearing.

By means of industrialization and holding the idea of market-oriented, Usunhome Group aims at cultural conservation, inheritance, development and construction to primarily protect the cultural heritage, fully exploit cultural connotation and elaborately create cultural products, which makes the “gold” buried in the gravel an era masterpiece after careful crafting.

In the new era, the 19th National Congress of the Communist Party of China transmits good news of cultural confidence. Facing new historical opportunities, moving forward on the road of inheriting Chinese excellent traditional culture, shouldering the mission of spreading Chinese culture in response to the national “Belt & Road Initiative” is my personal ambition as well as the dream of Usunhome Group. For this idea, we will treat it with heart and soul.

He Ping:

Co-founder, Vice-President of Usunhome Group, President of Usunhome Cultural Tourism Co., Ltd., Executive Deputy Dean of Institute of Arts of Sichuan University, Distinguished Professor of Academy of Arts of Sichuan University.

Dreams Merge Together and Forge Ahead to the Future.

On the historic journey of prosperous development of Chinese culture, we are a group of dreamers who chase after the dream of Usunhome in the vast ground of cultural industry.

From the west plain of Sichuan Province to Tibetan Plateau; from Chengdu, the land of abundance to Beijing, the capital of China; from and Cambodia to Nepal, wherever the dream extends, we will chase after it.

Deep in Jinli ancient street of Chengdu, we build Three Kingdoms Culture Experience Block. By the riverside of Chengdu East Lake, we build the Usunhome Art Gallery. We look for the modern expression of the Chinese culture, bridge the distance between modern art and public life, seek for balance between cultural industry and public welfare and thus create the pragmatic approach to the creative co-working undertakings.

In the holy city of Lhasa, we reproduce the epic scenes of Princess Wencheng and Princess Jincheng, who conformed the imperial matrimony culture, through integration between art and technology. We implement the targeted poverty alleviation through culture industry and reflect the pragmatic value of folk art in benefiting the public in such old villages like Cijuelin and Dadong. In the city of Xichang, known as Yuecheng, we protect and promote the recovery of Jiangchang ancient town and revitalize the glory of South Silk Road.

Usunhome also goes abroad with two overseas cultural projects, which are listed on the national “Belt and Road” key projects of cultural export, namely “Dream of Angkor” Sustainable Cultural Tourism Project in Cambodia and “Princess Bhrikuti” Himalayan Cultural Tourism Innovation and Development Project in Nepal. Usunhome is composing a new chapter of cultural industry with his devotion to the Chinese Dream.

Through the cross-border integration, exploration in films and TVs, singing, audition and deep integration with Internet, we unlock the “Tibet Code” by reality show and put “Princess Wencheng” on TV, revitalize the soul of Chinese martial art by means of cold weapons exercise and implement the program of “Sing for Mountains and Rivers” with cultural confidence. Usunhome diligently promotes cultural prosperity through each specific project.

I truly believe that only when we are determined in our direction, maintaining the team spirit and executive capability, long and prosperous development could be obtained in Usunhome Group as well as its subsidiary Usunhome Cultural Tourism Co., Ltd.. The employees of Usunhome Group will benefit more and feel much happier.

The path leads to the dream is under the feet.