The land is boundless; harmony creates beauty.
     Usunhome Group is a top player in China's cultural industries. Guided by our cultural confidence, the Group focuses on investments and shareholdings in cultural, creative and tourism industries. We embrace the philosophy that we show cultural treasures through cultural industries and confidence through good market performance in pursuit of the unification of social and economic benefits.
     Headquartered in Chengdu, China, Usunhome Group has over 40 subsidiaries, affiliates and branches such as Usunhome Cultural Tourism Co., Ltd., Usunhome Cultural Tourism Industry Planning & Design Institute. Currently, we have nearly 3,000 employees, 90% of whom graduated from colleges and universities; our core staff members are all postgraduates or above; members of the senior management serve as executive deans of related schools at key universities and as supervisors of postgraduates and PhD students.
     Companies in which Usunhome Group has investments and holdings dedicate themselves to creative planning, planning & design, investment, development, operation, management, and marketing in cultural and tourism industries. They have also ventured into the research & development, production and operation of other fields like film, television, games, animation, comics, competitive events and creative cultural products. Having cooperated closely in recent years with CPC committees, governments, Chinese and foreign cultural and creative enterprises, we have worked on many large cultural tourism projects either by building the whole industry chains comprehensively, or by implementing the asset-light strategy. In Sichuan province, we have created a multitude of large comprehensive cultural and tourism projects: the play “Heroes of the Three Kingdoms”, Wuhou Shrine • Jinli Three Kingdoms Cultural Experience Streets, East Lake Contemporary Urban Art Community (Chengdu East Lake Creative Music Talent Center), Xichang·Jianchang Ancient Town Historical & Cultural Streets Protection and Improvement Project; In Tibet, we have created and run the large-scale Tibetan culture epic drama "Princess Wencheng", Cijuelin Ancient Village Protection and Development Project and the historical drama “Princess Jincheng”; we have cooperated with the local governments on Lhasa Dadong Village Comprehensive Targeted Poverty Alleviation Tourism Development Project. In Beijing, we have worked with the Palace Museum to put on the large-scale epic drama “the Forbidden City” at the Forbidden City’s 600th anniversary celebrations.
     Responding to China’s Belt and Road Initiative, the Group and its companies have launched large “going global” cultural projects outside China: “Princess Bhrikuti” Himalayan Cultural Tourism Innovation & Development Project in Kathmandu, Nepal and "Dream of Angkor" Sustainable Cultural Tourism Project near Angkor Wat, Cambodia. These two projects are both selected as 2018 National Key Cultural Export Projects by five state ministries collectively (Ministry of Commerce, for instance).
     Stepping into a new era, Usunhome Group strives for a splendid fusion of culture and tourism. We have been adjusting and optimizing our product structure and have steered into new fields. To upgrade our products andfoster new forms of businesses, we have actively engaged in film, television, music and the Internet launching an epic film and a large public service program for musical inheritance. We are now working on Ancient Chinese Weapon Fighting Competition "Warrior Spirit" and the animation and comics of “Heroes of the Three Kingdoms” which aim at promoting traditional Chinese culture and a modern urban drama that reflects the contemporary spirit of Chengdu. Moreover, we are actively arranging the regular performances of Chinese-themed plays like “Princess Wencheng” and “The Tibet Code” over certain periods in Europe and the USA and their tours in such regions. Indeed, we are growing by leaps and bounds into a modern cultural and creative enterprise from a traditional cultural tourism enterprise.
     For their dedication and earnest endeavors, Usunhome Group and its subsidiary Usunhome Cultural Tourism Co., Ltd. have been highly appreciated by the society and the market. This is symbolized by a myriad of national, provincial, municipal honors and awards: the nomination for “China's Top 30 Cultural Enterprises”, “China's Innovative Cultural Enterprise”, “Sichuan's Leading Tourism Investment Enterprise”, “An Outstanding Enterprise in Sichuan’s ‘Ten-Thousand-Enterprises-Help-Ten-Thousand-Villages’ Targeted Poverty Alleviation Campaign”, “A Hundred Prioritized New Economy Enterprises in Chengdu” etc. Mr. Qiu Wei, Chairman of the Group and Usunhome Cultural Tourism Co., Ltd., is rated as “Top 10 Annual Figures in China's Cultural Industries” and “Top 10 Innovative Figures in China's Cultural Industries”. At the same time Mr. Qiu is also executive member of the All-China Federation of Industry and Commerce, member of the CPPCC Tibet Autonomous Regional Committee, member of the CPPCC Sichuan Provincial Committee and Vice-Chairman of Sichuan Provincial Federation of Industry and Commerce (Sichuan Provincial Chamber of Commerce).

Qiu Wei:

Chairman of Usunhome Group, Chairman of Usunhome Cultural Tourism Co., Ltd, Executive Member of National Committee of Industry and Commerce, Vice Chairman of Sichuan Provincial Federation of Industry and Commerce (Provincial Chamber of Commerce), Executive Dean of Institute of Arts of Sichuan University, Distinguished Professor of Academy of Arts of Sichuan University, Member of the CPPCC of Tibet Autonomous Region, Member of the CPPCC of Sichuan Province, one of the 2016 Top 10 Figures of China's Cultural Industry.

Guided by the philosophy of innovation driving, Usunhome Group adheres to the concept of being a content provider with cultural confidence, showing cultural treasures through cultural industry and confidence by good market performance. Usunhome Group takes both social impact and economical interests with the same consideration aiming to set itself as the pioneer enterprise in China’s cultural tourism industry.

The river-source seems to be pouring from the heaven, the water of the Yellow River travels thousands of miles until it reaches the East Sea. As a Chinese descendant with a deep affection for the country and nation, disseminating civilization and sowing the seeds of dreams in the whole country are my unceasing pursuit.

The great rejuvenation of Chinese nation cannot be accomplished without cultural prosperity. In today's world, international competition is becoming increasingly fierce, and cultural competition has emerged. To a certain extent, the influence of the culture belongs to the core competence of a country and a nation.

When our family members, friends and employees, radiant with delight, are busy with preparing for Valentine’s Day, Thanksgiving Day and Christmas Day, I find that those traditional festivals belonging to us such as Dragon Boat Festival, Chinese Valentine’s Day, Double Ninth Festival and other ethnic festivals are gradually weakened in the turbulent of international cultural impact. Similarly, a variety of national cultural quintessence and heritages become less popular with weakening influence and many skills and stories which spread throughout the ages seem to be disappearing.

By means of industrialization and holding the idea of market-oriented, Usunhome Group aims at cultural conservation, inheritance, development and construction to primarily protect the cultural heritage, fully exploit cultural connotation and elaborately create cultural products, which makes the “gold” buried in the gravel an era masterpiece after careful crafting.

In the new era, the 19th National Congress of the Communist Party of China transmits good news of cultural confidence. Facing new historical opportunities, moving forward on the road of inheriting Chinese excellent traditional culture, shouldering the mission of spreading Chinese culture in response to the national “Belt & Road Initiative” is my personal ambition as well as the dream of Usunhome Group. For this idea, we will treat it with heart and soul.

He Ping:

Co-founder, Vice-President of Usunhome Group, President of Usunhome Cultural Tourism Co., Ltd., Executive Deputy Dean of Institute of Arts of Sichuan University, Distinguished Professor of Academy of Arts of Sichuan University.

Dreams Merge Together and Forge Ahead to the Future.

On the historic journey of prosperous development of Chinese culture, we are a group of dreamers who chase after the dream of Usunhome in the vast ground of cultural industry.

From the west plain of Sichuan Province to Tibetan Plateau; from Chengdu, the land of abundance to Beijing, the capital of China; from and Cambodia to Nepal, wherever the dream extends, we will chase after it.

Deep in Jinli ancient street of Chengdu, we build Three Kingdoms Culture Experience Block. By the riverside of Chengdu East Lake, we build the Usunhome Art Gallery. We look for the modern expression of the Chinese culture, bridge the distance between modern art and public life, seek for balance between cultural industry and public welfare and thus create the pragmatic approach to the creative co-working undertakings.

In the holy city of Lhasa, we reproduce the epic scenes of Princess Wencheng and Princess Jincheng, who conformed the imperial matrimony culture, through integration between art and technology. We implement the targeted poverty alleviation through culture industry and reflect the pragmatic value of folk art in benefiting the public in such old villages like Cijuelin and Dadong. In the city of Xichang, known as Yuecheng, we protect and promote the recovery of Jiangchang ancient town and revitalize the glory of South Silk Road.

Usunhome also goes abroad with two overseas cultural projects, which are listed on the national “Belt and Road” key projects of cultural export, namely “Dream of Angkor” Sustainable Cultural Tourism Project in Cambodia and “Princess Bhrikuti” Himalayan Cultural Tourism Innovation and Development Project in Nepal. Usunhome is composing a new chapter of cultural industry with his devotion to the Chinese Dream.

Through the cross-border integration, exploration in films and TVs, singing, audition and deep integration with Internet, we unlock the “Tibet Code” by reality show and put “Princess Wencheng” on TV, revitalize the soul of Chinese martial art by means of cold weapons exercise and implement the program of “Sing for Mountains and Rivers” with cultural confidence. Usunhome diligently promotes cultural prosperity through each specific project.

I truly believe that only when we are determined in our direction, maintaining the team spirit and executive capability, long and prosperous development could be obtained in Usunhome Group as well as its subsidiary Usunhome Cultural Tourism Co., Ltd.. The employees of Usunhome Group will benefit more and feel much happier.

The path leads to the dream is under the feet.

The land is boundless   Harmony creates beauty Group Purpose:Pursuing cultural prosperity, and taking social impact and economic benefits into the same consideration.
Group Concept:Guided by our cultural confidence, Usunhome strives to demonstrate cultural treasures via cultural industries and confidence through good market performance.
Group Vision:An investment holding group pioneering Chinese cultural economy
Operation System: Combining asset-heavy and asset-light business models, fusing different fields and going global
Core Competence:Crafting cultural tourism projects throughout the whole industry chain, namely, creative planning, custom-built design, investment & holding, and operation & management