域上和美

The land is boundless; harmony creates beauty.


Usunhome Group is a top player in China's cultural industries. Guided by our cultural confidence, the Group specializes in investments in and management of cultural, creative and tourism industries. We embrace the philosophy that we pass down cultural treasures through cultural industries and show confidence through good market performance in pursuit of the unity of social and economic benefits.
Headquartered in Chengdu, China, Usunhome Group has over 40 subsidiaries, affiliates and branches such as Usunhome Cultural Tourism Co., Ltd., Usunhome Cultural Tourism Industry Planning & Design Institute. Currently, we have nearly 3,000 employees, 90% of whom graduated from colleges and universities; our core staff members all graduated from postgraduate schools or even more advanced education institutions; members of the senior management serve as executive deans of related schools at key universities and as supervisors of postgraduates and PhD students.
Companies in which Usunhome Group has investments and holdings dedicate themselves to creative planning, planning & design, investment, development, operation, management, and marketing in cultural and tourism industries. Having cooperated closely in recent years with CPC committees, governments, Chinese and foreign cultural and creative enterprises, we have worked on many large cultural tourism projects either by building the whole industry chains or by offering a variety of services. In Sichuan province, we have created a multitude of large comprehensive cultural and tourism projects: the play “Heroes of the Three Kingdoms”, Wuhou Shrine • Jinli Three Kingdoms Cultural Experience Streets, East Lake Contemporary Urban Art Community (Chengdu East Lake Creative Music Talent Center), Xichang • Jianchang Ancient Town Historic District Protection and Improvement Project; In Tibet, we have created and run the large-scale Tibetan culture epic drama "Princess Wencheng", Cijuelin Ancient Village Protection and Development Project and the historical drama “Princess Jincheng”; we have cooperated with local governments on Lhasa Dadong Village Comprehensive Targeted Poverty Alleviation Tourism Development Project. In Beijing, we are working with the Palace Museum to put on the large-scale epic drama “The Forbidden City” at the Forbidden City’s 600th anniversary celebrations.
Responding to China’s “Belt and Road” Initiative, the Group and its companies have launched large “Go Global” cultural projects outside China: “Princess Bhrikuti” Himalayan Cultural Tourism Innovation & Development Project in Kathmandu, Nepal and "Dream of Angkor" Sustainable Cultural Tourism Project near Angkor Wat, Cambodia. These two projects are both selected as 2018 National Key Cultural Export Projects by five state ministries collectively (Ministry of Commerce, for instance).
Stepping into a new era, Usunhome Group strives for a great fusion of culture and tourism. We have been adjusting and optimizing our product structure and have steered into new fields. To upgrade our products and foster new forms of businesses, we have actively engaged in film, television, music and the Internet. We are making an epic film, producing spin-off animations and comics for the play “Heroes of the Three Kingdoms”, and working with the celebrated director Meng Jinghui on the world’s largest immersive play “Chengdu·A Stolen Heart”. Moreover, we are actively arranging the European and US tours of Chinese-themed dramas like “Princess Wencheng” and “The Tibet Code”. Indeed, we are growing by leaps and bounds into a modern cultural and creative enterprise from a traditional cultural tourism enterprise.
For their dedication and earnest endeavors, Usunhome Group and Usunhome Cultural Tourism Co., Ltd. have been highly appreciated by the society and the market. This is symbolized by multiple national, provincial, municipal honors and awards: the nomination for “China's Top 30 Cultural Enterprises”, “China's Innovative Cultural Enterprise”, “Sichuan's Leading Tourism Investment Enterprise”, “An Outstanding Enterprise in Sichuan’s ‘Ten-Thousand-Enterprises-Help-Ten-Thousand-Villages’ Targeted Poverty Alleviation Campaign”, “A Hundred Prioritized New Economy Enterprises in Chengdu” etc. Mr. Qiu Wei, Chairman of the Group and Usunhome Cultural Tourism Co., Ltd., is rated as “Top 10 Annual Figures in China's Cultural Industries”, “Top 10 Innovative Figures in China's Cultural Industries”, one of “Sichuan’s 100 Outstanding Private Entrepreneurs on the 40th Anniversary of Reform and Opening up”, and one of “Sichuan’s Outstanding Builders for Socialism with Chinese Characteristics”. At the same time Mr. Qiu is also an executive member of the All-China Federation of Industry and Commerce, member of the CPPCC Tibet Autonomous Regional Committee, member of the CPPCC Sichuan Provincial Committee and Vice-Chairman of Sichuan Provincial Federation of Industry and Commerce (Sichuan Provincial Chamber of Commerce).