Department 13: Support product upgrading and business model innovation in cultural tourism and other fields

The National Development and Reform Commission, the Ministry of Culture and Tourism and other 13 government departments recently jointly issued the Opinions on Supporting the Healthy Development of New Business Forms and Models, Activating the Consumer Market and Driving The Expansion of Employment (hereinafter referred to as ‘Opinions’).


‘Opinions’ set forth 15 key tasks from four aspects and clarified the division of responsibilities of relevant departments. Among them, and constantly enhance the level of digital management and cultivating ecological industry platform development, to speed up the pace of digital transformation of traditional enterprise, create across physical boundaries "virtual" industrial park and industrial cluster, developing micro economy, encouraging "sideline innovation" and so on a number of key tasks, has important effects on culture and tourism development.

According to ‘Opinions’, 8 departments, including the National Development and Reform Commission and the Ministry of Culture and Tourism, are responsible for the key tasks of "cultivating and developing new forms of business in the sharing economy and creating new modes of supply of production factors" and "expanding new space for shared life". ‘Opinions’ pointed out that to promote the formation of high-quality life service factors supply new system. We will encourage intelligent product upgrading and business model innovation in areas such as shared travel, food and beverage delivery, group buying, online medicine purchase, shared accommodation, and cultural tourism, develop new ways of living and consumption, and cultivate high-end online brands. Promoting the construction of digital experience products in tourist attractions to enrich the content of tourist experience.

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