On December 30, 2020, All-China Federation of Industry and Commerce held a press conference on the social responsibility report of China's private enterprises and a video symposium on the fulfillment of social responsibility of private enterprises in Beijing, and officially released the "China's private enterprise social responsibility report (2020)" and "China's private enterprise social responsibility outstanding cases (2020)". Usunhome Group was selected as the 2020 China Private Corporate Social Responsibility Excellent Case.
Xu Lejiang, Vice Minister of the United Front Work Department of the CPC Central Committee, Secretary of the Party Leadership Group and Executive Vice Chairman of All-China Federation of Industry and Commerce, attended the video symposium of private enterprises fulfilling their social responsibilities and delivered a speech. Xie Jingrong, Vice Chairman of All-China Federation of Industry and Commerce (ACFIC), attended the press conference of the report on the social responsibility of private enterprises, which was presided over by Zhao Dejiang, Member of the Party Group and Secretary General of ACFIC.
This selection of China's private enterprises' excellent cases of social responsibility is another important affirmation of the Group's deep cultivation and practice of social responsibility in the tourism industry. Since its establishment, the Group has worked closely with local Party committees and governments to seize the new opportunities of integrated development of cultural and tourism. It has created a number of high-quality cultural and tourism projects in Beijing, Sichuan, Xizang, Hainan and other places to promote the protection, inheritance and innovative development of characteristic culture. In ethnic villages in Lhasa, Hainan and other places, through the regional and American cultural tourism industry poverty alleviation model of "culture + tourism + poverty alleviation and sustainable development", the government has been deeply involved in poverty alleviation and rural revitalization. In addition, the Group actively fulfills its corporate social responsibility and unremittingly commits itself to charity and public welfare undertakings. Every year, it organizes outstanding Party members and business backbones of the headquarters to assist Tibet, and actively helps poor rural industries develop and improve people's livelihood by means of poverty alleviation through consumption and material donations. We will continue to promote public welfare in education and culture. In 2020, the group was awarded as the national advanced private enterprise in the targeted poverty alleviation action of "Ten thousand enterprises help ten thousand villages". Several rural cultural tourism poverty alleviation projects under the group were selected into the World Tourism Alliance Tourism Poverty Reduction Case and the National Rural Tourism Development Typical Case.
Standing on "the 14th Five-Year Plan" the start of the implementation of the new starting point, Usunhome will adhere to the social responsibility concept of "build a project, a classic, benefit the party and the people, driving the development of the district, constantly in the process of tour industry integration development, trying to explore a new mode of corporate social responsibility, the new mechanism, “take the culture, use the society”, fulfill corporate social responsibility with all Usunhome’s heart, stay true to our original aspiration and forge ahead!