On June 1st, a large-scale immersion adventure show "Yading Code" adapted from the best-selling original novel "Tibet Code" by Yading Tourism Development Company and Usunhome Group, was held in Yading Code Theater. Leaders of Yading Tourism Development Company, Daocheng County Party committee and government, and relevant leaders of Yading Scenic Area Administration attended the ceremony.

 

Hao Song, chairman of Yading Tourism Development Company, said in his speech that the creation of Yading Code is a vivid practice of the strategy of developing cultural tourism industry in Garze Prefecture, a concrete action of creating a well-known cultural tourism brand, and a necessary way to improve the quality and upgrade the tourism industry in Daocheng Yading. With the full support of the government of Ganzi Prefecture, the government of Daocheng County and the Administration bureau of Yading, Yading Travel co., LTD, together with Usunhome Group, perfectly integrates Kangba culture and Yading customs, and creates a cultural feast for tourists from all over the world. In the future, "Yading Code" will continue to help the high-quality development of the cultural tourism industry in Ganzi and increase the income of the local people, and tirelessly show the rich and unique regional cultural charm and ethnic customs for tourists.

Qiu Wei, chairman of Usunhome Group, said that with the achievements of five years of drama research and development, the team of Usunhome implanted the best-selling adventure novel IP into the mysterious Yading. The combination of the two super IP has created the "Yading Code" which is full of expectations today. The whole idea behind the show is that elaborate arrangement, innovative presentation, aesthetic interpretation, shocking experience, and to Yading unique snowy scenery, Ganzi rich cultural customs, the local rich simple folk intangible elements, such as innovative incorporated in the adventure story, art means to bring the interactive experience that find everything new and fresh for tourists at home and abroad. In the future operation process, we will continue to improve, increase promotion, and always serve the needs of tourists quality experience.

In the evening, in the witness of more than thousands of audience, "Yading Code" successfully premiered, opening the historic night of immersion performance in Yading. As the first key cultural and tourism project presented after Daocheng Yading Scenic Spot was awarded national 5A level, The Yading Code is huge in length. The entire theater covers an area of about 20,000 square meters, with a total construction area of 9,850 square meters. It is divided into 4 different performance spaces, which can accommodate more than 1,000 audiences each time.

 

"Yading Code" for the first time created a new mode of "immersion + frame" viewing. From the entrance, the audience will enter three different immersion experience spaces, A, B and C, and encounter different members of the "expedition", triggering the adventure journey. In the immersion space, the audience will have "zero distance" contact with the actors, bringing an immersive and shocking visual impact and emotional experience. As the plot goes deep, the audience will be in the main show space assembly, open a breathtaking fantasy adventure journey together.

 

Tourism performing arts is one of the important carriers to promote the high-quality integrated development of cultural tourism industry. "Yading Code" will promote Daocheng Yading Scenic Spot to open up new patterns, achieve new breakthroughs and create new benchmarks. At the same time, as a "key product" in the upgrading of cultural tourism products in Ganzi Prefecture, the play is committed to showing the rich and unique local cultural charm for tourists, making it an emotional resonance and pursuit for tourists to protect the beautiful ecology, protect the beautiful life and maintain the beautiful homeland of ethnic integration. The production of this drama will further promote the upgrading of Ganzi culture and tourism industry, and help improve the international visibility and brand influence of Ganzi tourism.