On September 27 2018, a group led by Liu Yuhui, Chairman of Leading Group, visited Usunhome. A meeting was held to receive them by Qiu Wei, Chairman of Usunhome Group and of Usunhome Cultural Tourtism Company Limited, and He Ping, co-founder of Usunhome Group and President of Usunhome Cultural Tourtism Company Limited. The two sides exchanged development experience and discussed cooperation opportunities.

 

The hardest thing in cultural tourism industry is the industrialization of culture. Ten years of exploration has given Usunhome Group advantages throughout the entire industry chain. Qiu Wei believes that compared with real estate projects, cultural tourism projects need more time for incubation, but they will effectively promote the development of related industries as long as their locations are prime and their cultural essence is highlighted.

 

According to Liu Yuhui, Leading Group, though a real estate company, has a business philosophy that fits perfectly with that of Usunhome: find the right location and work elaborately on the project. This common ground forms a good foundation for cooperation. "The choice of projects matters, but the choice of partners matters even more." He hopes that Leading Group and Usunhome can have more exchange of ideas and experience and cooperate across different fields.