Cultural and creative industries should be injected new life to turn on the charm of Chengdunese culture. From November 9 to 12 2018, the 5th Chengdu Creativity & Design Week was held at Chengdu Century City International Exhibition Center. Its theme this year was “Creative Chengdu·Wonderful Life”. Usunhome Group exhibited a range of its quality cultural projects and cultural and creative products, which earned it much attention and acclaim from guests and visitors and made Usunhome's pavilion one of the most popular must-gos in the event.

 

This year's Chengdu Creativity & Design Week attracted more than 1,000 creative design agencies from 30 countries and regions. This large-scale cultural and creative event aims to vitalize Chengdu's New Economy with cultural creativity, to make creative design an engine that powers the integration of cultural, tourism, sport industries and commerce, and to fuse cultural creativity into urban life aesthetics. As a top player in China's cultural industries, Usunhome Group always strives to “spread cultural treasures through cultural industries and show confidence through good market performance”. It keeps digging deep into the rich culture of Chengdu, contributing to Chengdu’s development into a world-famous cultural city.

 

On display were Usunhome’s fine cultural projects (products) including Chengdu·East Lake Contemporary Urban Art Community & the drama “Chengdu, Chengdu”, “Heroes of the Three Kingdoms” & Jinli Three Kingdoms Cultural Experience Streets, J-Makers App and Usunlife Space. The cultural and creative feast such brands presented together attracted numerous guests and visitors.

RC cars ran fiercely in sandbox rallies; old newspapers got turned into unconventionally original things like magic; VEX robotics competition showed the perfect fusion of technology and DIY...Such engaging interactive on-site experiences were how J-Makers DIY platform exposed visitors to the fun of creative works. The platform aims to bring together a wide variety of exceptionally innovative and creative DIY works from all across China and the world. Adopting a "culture + technology" approach, it builds a high-end DIY industry chain that covers online & offline DIY education, DIY experience shops and related services. J-Makers exhibits included Warcraft armor, Iron Man, engraved metalwork, miniature landscaping. They were complemented by very popular workshops that gave visitors opportunities to make leather goods, fondant cakes, steampunk machines and painted models.

Usunlife Space sets out to infuse artistry into every product and creativity into daily life. The ingenious designs of its distinctive cultural and creative products promote an artistic lifestyle with cultural features, hence the objects of high praise.