On November 28 2018, a meeting was held in Chengdu to push ahead with Sichuan’s “10,000 Enterprises Help 10,000 Villages” Poverty Alleviation through Consumption Campaign. In the meeting, attendees thoroughly studied this thought of General Secretary Xi Jinping: to alleviate poverty through the development of local industries, effective measures should be taken to connect farmers with consumers. The meeting also released a list of enterprises which contributed commendably in November, the month specially designated for the campaign. Since that month, Usunhome Group had responded positively. The group’s CPC committee called for the employees to participate enthusiastically. As a result, Usunhome turned out fourth in Sichuan Province (ninth nationwide) in the rankings of enterprises that bought produce for poverty reduction. It was thus honored Charitable Enterprise in Sichuan’s “10,000 Enterprises Help 10,000 Villages” Poverty Alleviation through Consumption Campaign.

It is reported that up until this point, 1,680 private enterprises that are members of 330 associations in Sichuan, and 63,235 caring people have participated in the campaign. Participating companies purchased 13.33 million yuan worth of goods in the Poverty Alleviation through Consumption Section Sichuan (an e-commerce platform) of "Liancheng E Jia"(meaning E-family, an App) by All-China Federation of Industry and Commerce. The top 88 companies in the consumption rankings on the platform were granted the plaques and certificates of such an honor: Charitable Enterprise in Sichuan’s “10,000 Enterprises Help 10,000 Villages” Poverty Alleviation through Consumption Campaign.

Since its establishment, Usunhome Group, a top player in China's cultural industries, has always been a committed public welfare supporter that takes part actively in various poverty alleviation activities. In May 2018, it was already honored Charitable Enterprise in Sichuan’s “10,000 Enterprises Help 10,000 Villages” Targeted Poverty Alleviation Campaign.