On 11 December 2018, a group of senior officials visited Usunhome to discuss future cooperation concerning the development of cultural and tourism projects in Luojiang District, Deyang. The group was led by Li Dong (Chief of Luojiang District, Deyang) and Wang Ying (member of the Standing Committee of Luojiang District CPC Committee, Director of the United Front Work Department of Luojiang District CPC Committee, and Secretary of the CPC Working Committee of Baima Pass Scenic Area). Qiu Wei, Chairman of Usunhome Group and of Usunhome Cultural Tourism attended the formal meeting held to receive them.

Chairman Qiu Wei made an introduction about Usunhome. Since its inception, the Group specializes in investments across the entire cultural, creative and tourism industries. Using Usunhome’s projects as cases, Mr. Qiu illustrated its corporate philosophy: it always strives to "spread cultural treasures through cultural industries and show confidence through good market performance" and pursues the unity of social and economic benefits. He also shared experience in aspects like how to tap into the unique characteristics of a place and present them in a modern way that resonates with the target market.   

“Pang Tong Shrine is to Deyang as Wuhou Shrine is to Chengdu. Located in Luojiang District, Pang Tong Shrine is right on the Three Kingdoms tour route developed by Sichuan Province as a major enterprise. What’s more, the integration of Chengdu and Deyang is speeding up. All such advantages suggest that Luojiang has a future full of opportunities”, said Li Dong who specified the district’s resources and the favorable conditions related to its location. Usunhome combines cultural causes with industrializing methods, which generates results that benefit the people.      Mr. Li thinks highly of such philosophy. He hoped that the two parties would target the right opportunity, take a market-oriented approach, combine Luojiang’s advantageous resources with Usunhome’s advantages in terms of human capital, management and market so as to bring about the transformation of Luojiang’s tourism sector into integrated tourism.