On 3 August, Zhang Tianwu, Director General of Culture, Sports and News Bureau, Hanjiang District, Yangzhou City visited Usunhome Group and Usunhome Cultural Tourism Company Limited with over 30 trainees who take cultural cadres training courses of Hanjiang District. Related personnel from Usunhome Group’s Chairman’s Office, Brand Promotion Center as well as Cultural Tourism Business Center attended the meeting.

Usunhome emphatically introduced “Princess Wencheng”, Xichang Jianchang Ancient Town, Songzi Xiejiaping and other cultural tourism projects combining asset-heavy and asset-light business models. Usunhome personnel communicated with trainees from different aspects such as project targeting, strategic planning, IP development, etc. They also interpreted Usunhome’s development philosophy of the whole chain’s integration, declared Usunhome’s project investment, namely, the projects which are “the government attaches great importance to”, “lacking of resources” and “promising market performance”.

The two parties discussed the issues on crafting cultural tourism projects. Zhang Tianwu said that Usunhome not only adopts a unique model of inheriting traditional culture, but also shows creativeness as well as innovative thinking on building urban projects. Mr. Zhang invited Usunhome for inspection in Hanjiang District, looked forward to further communication and cooperation between the two parties.