Wu Menglin, journalist from Sichuan Daily

 

On May 1st, it was acknowledged that at 2018 British Tourism Travel Show, as the only invited exhibitor in Greater China, Usunhome Group was rewarded for three awards, namely, “The Most Popular Exhibitor”, “The Best Cultural Tourism Exhibitor” and “The Best Exhibitor in Asia-pacific Region” by displaying cultural tourism projects and cultural creative products full of charm of Chinese traditional culture.

 

As one of the most famous show for tourism industry in Europe, 2018 British Tourism Travel Show attracted hundreds of global well-known enterprises such as Marriott International to exhibit. During the exhibition, Usunhome Group, a“new face”from Eastern Asia displayed multiple cultural tourism projects including large-scale culture epic drama "Princess Wencheng" and hundreds of original cultural creative products, thus aroused European businessmen’s keen interests and was most highly praised by people of the same trade.

 

“We have extensively collected the response from tourism industry and visitors to the show. All the exhibitors speak highly of Usunhome Group from Chengdu, China for its outstanding performance at the show. We consider that the progress made by Usunhome not only represents China’s rapid development and remarkable achievement in cultural tourism industry, but also even reflects the market outlook for global tourism”, the show organizer said in the award speech.

 

With increasing integration of culture and tourism, tourism industry has gradually developed from traditional tourism industry into an all-around comprehensive industry with multi-aspects and multi-dimensions, and into a new fashion for people to fulfill their pursuits. In recent years, a number of pioneering enterprises in cultural tourism industry have emerged in Sichuan province, which are based on Sichuan province and expand their market into the whole country and even the world at large.