On November 5th, in the ancient town scenic spot of Lizhuang, Yibin, the group and Cuiping District of Yibin officially signed the investment and operation cooperation agreement for the cooperative development of Lizhuang ancient town, and the leaders of the group and Lizhuang Cultural Tourism media Development Co., LTD respectively signed on behalf of both parties. Zhang Lin, deputy secretary and district president of Cuiping District of Yibin, and Qiu Wei, chairman of the group, attended the signing ceremony and made a speech.
In his speech, Zhang Lin expressed the hope Usunhome’s rich experience and advantages in project creative planning, content implantation, operation management and other aspects could be given full play to further help polish the golden brand of "Li Zhuang of China" and promote the integration and development of Cuiping cultural tourism industry.
Qiu Wei said in his speech that the two sides have worked together to build Lizhuang Ancient Town, aiming to become a new benchmark for cultural tourism and a new name card for ancient town tourism in China, making it the first choice for tourists from home and abroad to experience the charm of ancient towns in western China.
In the future, Li Zhuang will tell the story of the new era with its charming cultural tour. This project will take IP as its competitiveness, culture as its vitality, format as its perception, operation as its driving force and market as its productivity, dig deep into the essence of Lizhuang, create a new scene of cultural and tourism consumption with unique charm, and promote the upgrading of Lizhuang ancient town scenic spot.