“We hope that Usunhome could create more excellent cultural tourism projects!” Under the background of “comprehensive and in-depth study, discussion and  research” activity throughout Sichuan province guided by Sichuan provincial party committee, On 27 June, officials including Tian Rong, Member of Standing Committee of Chengdu Municipal Party Committee and Director-general of Publicity Department of Chengdu Municipal Committee of CPC, Zhang Yingming, First Deputy Director of Publicity Department of Chengdu Municipal Committee of CPC and Wu Tao, Deputy Director of Publicity Department of Chengdu Municipal Committee of CPC conducted special research in Usunhome Group. Accompanying personnel includes representatives from Chengdu Rural and Urban Construction Commission, Chengdu Planning and Management Bureau, Chengdu Municipal Commission of Commerce, Chengdu Culture, Radio and Tv, Press and Publication Bureau，Chengdu Municipal Tourism Administration, Chengdu Culture & Tourism Development Group, Chengdu Xingcheng Group, Cultural Industry Division of Publicity Department of Chengdu Municipal Committee of CPC, Policy Research Office and Wang Ruiping, Member of Standing Committee of Wuhou District Party Committee and Director of United Front Work Department of Wuhou District Party Committee. Mr. Qiu Wei, Chairman of Usunhome Cultural Tourism Company Limited, Zhao Rengui, Secretary of Party Committee of Usunhome Group and Chief Expert, along with other representatives attended the meeting.

The research team first visited Chengdu East Lake Contemporary Urban Art Community which is located at East Lake, Jinjiang District. With “Art Co-working and Shared Art” as its core philosophy, it aims at building a one-stop local music drama and art community integrating vanguard theatre, cross-border art gallery, co-working space, musical exhibition and performance space, art communication space and the training school for dramatic performance. This project also joins hands with Meng Jinghui, a famous experimental theatre director who will create an immersive performance which reflects the contemporary spirit of Chengdu and international fashion. The show plans to debut in June, 2019. After a debriefing session, Tian Rong and other officials had a thorough understanding of their concerned questions.

During the meeting, Mr. Qiu Wei, Chairman of Usunhome Group gave a brief introduction of the Group and operation of key projects. He noted that Usunhome Group would not only be dedicated into Chengdu with its philosophy: show cultural treasures through cultural industries and confidence through good market performance; but also step into the international platform along with “Belt & Road” Initiative by implementing the strategy layout of“balance asset-light and asset-heavy and cross-border integration”. Good cultural projects require better content creation and only one masterpiece could reflect the profound and magnificent cultural heritage of Chengdu”, he said. Therefore, Usunhome Group is making assiduous efforts to promote such classical projects as the historical play“Heroes of the Three Kingdoms” and Contemporary Urban Art Community. We hope those projects could be the new landmarks in Chengdu.

Tian Rong, Member of Standing Committee of Chengdu Municipal Party Committee fully approved of remarkable progress made by Usunhome Group. She noted that the Group’s persistent pursuit in cultural industries for years was admirable, and many cultural projects with excellent content and superior quality received recognition from society and the market with its great influences. She also stated that the development of Chengdu provided opportunities for Usunhome Group.  General Secretary Xi pointed out in his inspection tour in Chengdu that we would make Chengdu the national central city which fully reflects new development philosophy, giving it full play to its advantage as the intersection of “Belt & Road” Initiative and Yangtze River Economic Belt, highlight its outstanding feature as a park city and make Chengdu the highland for opening-up in inland areas. Sichuan Provincial Party Committee and Sichuan provincial government also proposes that the strategic goal of “Three Step” of Chengdu and multiple resources of scarcity and uniqueness provide even more opportunities to development of cultural industries in Chengdu. We hope that Usunhome Group could insist on gaining a foothold inChengdu, integrating into Chengdu and expressing Chengdu, and “gradually expanding and taking the lead in cultural industries”.   

Tian Rong noted that Publicity Department of Chengdu Municipal Committee of CPC would support Usunhome for its high-quality development and provide targeted coordination of policy support, job security and resource integration for promoting the landing of such projects as East Lake Contemporary Urban Art Community and the historical play “Heroes of the Three Kingdoms” which reflects the contemporary spirit of Chengdu. We also back up Usunhome’s “going global” bringing profound "Land of Abundance" culture to the outside world.

Officials from municipal government and district and representatives from state-owned companies approved of the progress made by Usunhome Group and proposed suggestions to specific projects. They also promised to support Usunhome with all their strength. Mr. Qiu Wei stated that Usunhome would not disappoint your expectation with unfaithful faith and spare no efforts to contribute to build Chengdu as the national key cultural and creative center and international cultural city.