The 6th Chengdu Creativity & Design Week themed “Go Creative in Chengdu” opened  recently in Chengdu. As one of its major events, the 6th Chengdu Creative Design Industry Expo was held at Century City New International Convention and Exhibition Center from Nov 8 to Nov 11. Creative design talents from around the globe gathered together, drawing much attention to this field. Usunhome Group exhibited many of its quality cultural projects and distinctive cultural creative products. 

Usunhome’s stand was in Pavilion 3—Fashion (Life) Creativity & Design. The fun, ingenuity, cleverness and uniqueness in its exhibits made the stand many visitors’ first choice. They were drawn by projects like the world-class large-scale immersive play “Stolen Heart”, Wuhou Shrine • Jinli Three Kingdoms Cultural Experience Streets, the large-scale Tibetan culture epic drama “Princess Wencheng”, the play “Princess Jincheng”, J-Makers APP and Usunlife Space “Chengdu Dialect”. Visitors could barely take their hands off the wide choice of cultural creative products on display.

Usunlife Space “Chengdu Dialect” cultural creative products attracted many young people. Having enjoyed rapturous reception since its debut, the world-class large-scale immersive play “Stolen Heart” attracted visitors effortlessly. Revolving around the play, a variety of business forms have been developed. They include the play’s tie-ins, the art installation street nearby, Stolen Heart Hotpot and Stolen Heart Bar. Also on exhibition were the cultural creative products of Usunhome’s other intellectual properties. They enjoyed no less popularity. Gifts ran out within seconds among scrambling visitors.

The exhibits were well received by exhibitors and visitors. They not only show Usunhome’s dedication and strength in creativity and cultural products, but also reflect people’s growing demand for cultural life. Having specialized in cultural, tourism and creative industries for years, Usunhome strives relentlessly to “pass down cultural treasures through cultural industries and show confidence through good market performance”. It has actively responded to Chengdu government’s call to “develop Sichuanese Culture”. In the future, it will further promote the integration of creative design and urban aesthetics with a view to contributing to innovation and creation in that cause and doing its part in building Chengdu into a world cultural capital.

Sichuan Radio and Television (SRT), Ifeng Sichuan, Chengdu Radio & Television, Chengdu.cn and other media covered live Usunhome’s projects and products on exhibition.